URBANE By Charles Jay is fashion forward brand inspired by designer Charles Jay Cancer Survivor story. The brand focuses on the uniqueness and quality of its products. Our brand is made for the outcasts. The fashion enthusiasts who want to be stand out and walk with purpose. Our customer is confident, self aware and trendsetters not followers.
Our goal is to inspire millions of people with our back story.
Brand’s photos did not represent the high quality standard and didn’t focus on the story behind the brand
The models did not align with the brand’s style and did not represent the uniqueness of the brand or quality of products
Image styles were inconsistent and didn’t show the true meaning of what the brand wanted to accomplish
Provided multiple consultations to define the brand’s visual identity and goals they wanted to achieve
Planned photoshoots that included high quality models that aligned with the brand’s style and could highlight the garments in a great way
Developed a consistent brand image style so it could be recognizable from anywhere
First photoshoot produced brand’s online identity and was noticeably received by customers and social media followers, which helped increase website traffic and engagement
Selected models that aligned with the brand’s look
Imagery style is now consistent through website and social media